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We asked 127 older people and their families, around the country, about the social care system, its successes, failures and how it could be improved.

But where does the digital social assistant end and the con artist begin? In November 2017, I ran across an ad seeking “people with good Tinder skills” for a job as a “Virtual Dating Assistant.” At first I thought it was a joke, but I completed their online form out of pure fascination. Apparently, professional writers make for good online-dating assistants; knowing how to seduce strangers with the written word is the company’s mandate, after all.

When I tell people that I work as an online-dating assistant, their initial reaction is of morbid curiosity. But the intake interviewer seemed just as interested in my ethical flexibility as he was in the journalistic details of my résumé. ” Would I be comfortable ranking clients’ photographs? I learned that there are two main types of writers at the company: “Profile Writers,” who create seductive and click-worthy profiles based on facts our clients have supplied about themselves, and “Closers,” who log in to clients’ dating accounts at least twice a day to respond to messages from matches.

They are naturally drawn to the ‘leader of the pack.’” Valdez elaborates later in the manual: “The alpha male is the .” But how do you present yourself as an Alpha?

“Never compliment her without a qualification,” he writes.

These people are often in their early 20s; young women with less dating savvy are easy targets for the company’s methods.

“Rule 1: Don’t make her think too hard,” the manual says.Men and women (though mostly men) from all over the world pay this company to outsource the labor and tedium of online dating.The matches I speak to on behalf of the Texan man and other clients have no idea they’re chatting with a professional.“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.” What does a “low cognitive load” pick-up line look like?My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.My most frequent mistake was asking career-oriented questions, which were deemed too difficult for some women to answer.

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